ADVERTISERS

When it comes to online video advertising, pre-roll has copped its fair share of flack over the past decade or more. And that’s not to say it didn’t have some of those sticks and stones coming. But as one of nascent video advertising formats, pre-roll served its purpose, and continues to be one of the most heavily traded ad formats in digital. So why do audiences hate it so much? Do they simply tolerate pre-roll, or is there more value than meets the eye?

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Coull Quickie - July 2015

The Coull Quickie for July is here. Join us as we wrap up the biggest stories in online video and ad tech from the last month.

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Media buyers want quality and scale, but historically they've been forced to choose between to two. In this post Dan discusses how technology can replace trust, and why scarcity of 'premium' inventory is an illusion.

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Takeaways From Programmatic IO

Last month senior technical account manager Michelle attended AdExchanger's Programmatic IO and she enjoyed it so much she's written this blog that outlines the biggest takeaways from the event.

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Uncovering Video Performance Metrics

Accurate digital campaign measurement is still somewhat of a black hole for marketers; there is no single metric which can define success or failure, but as an industry we’ve never had access to this depth of performance indicating data.

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