ADVERTISERS

Coull Quickie - July 2015

The Coull Quickie for July is here. Join us as we wrap up the biggest stories in online video and ad tech from the last month.

Read Full Post

Media buyers want quality and scale, but historically they've been forced to choose between to two. In this post Dan discusses how technology can replace trust, and why scarcity of 'premium' inventory is an illusion.

Read Full Post

Takeaways From Programmatic IO

Last month senior technical account manager Michelle attended AdExchanger's Programmatic IO and she enjoyed it so much she's written this blog that outlines the biggest takeaways from the event.

Read Full Post

Uncovering Video Performance Metrics

Accurate digital campaign measurement is still somewhat of a black hole for marketers; there is no single metric which can define success or failure, but as an industry we’ve never had access to this depth of performance indicating data.

Read Full Post

When Twitter released its Q4 2014 earnings in January, the majority of the chatter focused on lack of user growth, overshadowing the question of revenue.  Like many hugely innovative platforms that have experienced massive growth, generating dollars from their audience has been a real thorn in their side. Despite total revenue of $1.4bn in 2014, the company still operates at a huge loss, and lags behind competitors like Facebook.

I want to explore how Twitter can address this by building out an advertising proposition that capitalizes on the increasing spend going into online video. However, despite being nine years old, Twitter is well behind the curve in creating an irresistible environment for video advertisers. 

Read Full Post