The Coull ad request journey – Whatsapp style

An ad request really is like a group discussion with everyone bringing something to the table. Here's ad request playing out like a Whatsapp conversation...

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An ad request really is like a group discussion with everyone bringing something to the table. Our Invalid Traffic Detection looks pretty straightforward but it’s actually made up of multiple fraud detection vendors as well as our in-house compliance team.

Also, our QUASAR tech has some amazing layers that help us ensure the best inventory and brand match. The right conversation means we get the best possible performance every time.

We hope this Whatsapp style conversation helps to clarify the ad request process and get some more conversations going.

whatsapp Coull ad request journey 1

whatsapp Coull ad request journey 2

whatsapp Coull ad request journey 3

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Posted by simonholliday