Coull Quickie October – The one about ad fraud

We’ve spoken about ad fraud before, it’s making headlines, lots of platforms and vendors are saying they’re doing something about it...

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We’ve spoken about ad fraud before – it’s making headlines. Lots of platforms and vendors are saying they’re doing something about ad fraud. But the proof shouldn’t be about expensive marketing campaigns claiming miracles, it’s in the investment by tech companies to make a real change to the way digital media is bought.

Let’s break this down, discard the sugar coating and get real.

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Posted by simonholliday