website publishers

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Revenue from your website is valuable.  Whether you’re publishing a microsite, a range of related websites or a web 2.0 site, Coull can dramatically improve your revenue opportunities.

Interactive videos simply work better.  Engagement rates are typically more than 29% (compared with 12% for standard video and just 0.18% for standard banners).  Activating videos is fast and simple: you can transform ecommerce, allowing users to click on items as they see them and buy or find out more. 

Coull Engage makes more of existing video material, or you can plan whole new video campaigns.  Comprehensive management options mean you can track any video’s performance and if you sell advertising on your site then the revenue potential from interactive ads is impressive too. 

Coull technology can be used to enhance your video advertising products with interactivity helping you to sell more:

  • Enhance editorial video with more commercial opportunities
  • Embeddable and shareable players increase your web presence
  • Use the video player as a way to create additional inventory
     

We make it easy to integrate our technology to your existing infrastructure:

  • Use your existing Flash player
  • Track using your existing ad delivery tool
  • Integrates with video management systems such as Brightcove