advertisers

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Standing out from the crowd means hitting a constantly moving target.  Banners that were once effective soon fail to attract attention and any advertising campaign you create has to set itself apart.

Coull Engage© interactive videos are extremely effective, with typical engagement rates of more than 29% (compared with 12% for standard video and just 0.18% for standard banners).  Our activated videos are easy to create, using any existing footage and a straightforward web interface. They allow users to click on people, products or objects as they become interested, finding out more or going straight to an ecommerce site.

Create the interactive format you want:

  • Web and microsite videos
  • Social network content
  • Viral/email content
  • Video banner units (many sizes)
  • Expandable units
  • Floating ads
  • Takeover ads/full page video overlays
  • Pre- and post-roll video ads
  • In-stream contextual ads

Comprehensive management options in Coull Dashboard© help you to make the most of any campaign by showing you what is working and what needs more attention.  You’ll see detailed real-time reporting with information on impressions, visits, views, play time, average visit duration, engagement rate, click-throughs and more.  Our technology also integrates easily with existing ad serving and targeting platforms such as Doubleclick.