Our Blog

With the release of the draft spec for RTB 2.5 there are some super interesting new ideas around how to describe video adverts. Here we’ll take you through a few and how we see them being used.

Read Full Post

Coull CEOs martech and adtech predictions 2017

In this post Aden, CEO and Yoda of Coull -  gives his predictions for what the programmatic ad industry is going to look like in 2017.

Read Full Post

In November's Coull Quickie we took a deep look into ghost sites to show you how to identify them and help stop them from making it into the programmatic market place.

Learn about their features and why there are so many around and ensure you don't fall prey to the spooks of digital advertising.

Read Full Post

How to identify and avoid invalid traffic fraud

Digital ad fraud is costing the industry increasing amounts year on year with fraudsters targeting video inventory and spoofing domains. We're explaining the different types of ad fraud to help you identify it yourself.

Read Full Post

Don't suffer at the mercy of the Christmas grinch of the ad world this season. We’ve got some tips for avoiding invalid traffic, making your campaigns stand out and ensuring your audience is reached through the clutter of sparkling tinsel and the ho, ho, ho of the big fat man.

Read Full Post