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Don't suffer at the mercy of the Christmas grinch of the ad world this season. We’ve got some tips for avoiding invalid traffic, making your campaigns stand out and ensuring your audience is reached through the clutter of sparkling tinsel and the ho, ho, ho of the big fat man.

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The Coull ad request journey - Whatsapp style

Ever wondered what an ad request would say if you could chat to it? Wonder no more with the Coull ad request journey.

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That's right folks we're going there. We're sick of ad fraud and don't want to it reach it's predicted heights. Let's all do something about it now.

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Stop forcing your ad agency to buy fraud

Agencies and marketers are taking the reins of their ad spending and campaign monitoring, but there is still a lot of confusion over what KPIs best capture how well a digital campaign has performed.

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