viewability

The wild west doesn't keep to any rules, neither do the online fraudsters. 

At Coull, we have a strong ethos on fraud and we are here to help you fight the fraud cowboys on the wild web. 

Read Full Post

Current online video ad tech has a long way to go before it can appease the needs of both demand and supply sides. In this blog we look at the current landscape and explain what Coull's own pre-bid ad tech is doing to help smooth out the inconsistencies and put a stop to wasted spend.

Read Full Post

Ad quality, ad blocking, viewability and fraud - these are all big topics on the tongues of every ad tech and media company on the internet. But what is being done about it when the tongues stop wagging? And what can we do right now, to make digital advertising better? Here are five ways the indsutry can improve advertisng now.

Read Full Post