Dmexco

How to have a successful DMEXCO 2018

How to have a successful DMEXCO 2018

That’s right, it’s that time of year again! DMEXCO 2018 is only round the corner…

Are you going? We are!

If you’d like to meet at DMEXCO, drop us an email: dan.ginns@coull.com or jamie.boosey@coull.com or estelle.errante@coull.com

 

DMEXCO is one of the biggest digital marketing conferences in the world. Although it’s a great place to network, learn about new business and discover current trends, it’s also very full on – read what we we thought of last year’s DMEXCO. So, you need to be prepared.

But not to worry, we’re here to make sure you’re going to have a successful time at this year’s DMEXCO.

How to have a successful DMEXCO 2018

Decide on your objectives

You should decide what you want to get out of DMEXCO 2018 and this will help you plan your time.

Do you want to learn more about the industry and trends for the following year?

Before you go…

Brush up on your industry knowledge and research current trends. Expect discussions around AI, OTT, video innovation and voice programmatic.

Research which talks you want to go to by looking at DMEXCO’s conference guide. And make sure you leave enough time to get between the halls (at least 15 minutes!).

DMEXCO 2018

DMEXCO is huge, leave at least 15 minutes to get from one seminar to the other.

When you’re there…

Soak up all of your planned seminars and visit the Start-up Village, where upcoming businesses and creative entrepreneurs will be exhibiting.

Also, network with a range of industry players to give you varied opinions on trends.

Do you want to find new business?

Before you go…

Fill your calendar with meetings before you leave. Also, organise meeting places in advance, expo spaces and food halls are huge so be specific about where you’ll both be. Check out the floor plan here.

Have you set up a meeting with Coull yet? If not, contact: dan.ginns@coull.com or jamie.boosey@coull.com or estelle.errante@coull.com

Don’t pack your schedule too full, leave time to get to your next meeting or network at stands. Remember, there are 1000+ exhibitors keen to show you what they have to offer.

Stock up on business cards, this is a must! When there’s so much going on, it’s easy to forget a face. Business cards will jog people’s memory of you.

When you’re there…

Stay in the expo after hours, many stands hold networking drinks after the first day.

Collect business cards and make sure you follow up your conversations as soon as possible.

Have a WhatsApp group with the rest of your team. This enables you all to split up and cover more ground, whilst making it much easier to find each other later.

Do you want to get your company’s name out there?

Before you go…

Make sure people know you’re going to DMEXCO 2018 by posting about it on LinkedIn, Twitter and Xing.

When you’re there…

Work the floor, engage with exhibitors and hand out your business cards. Keep conversations concise, so that you can chat with more people.

Go to events outside of the expo, such as dinners and parties. The most popular parties are the DMEXCO official party, OM Club and Online Marketing Rockstars.

OM Club DMEXCO party

The OM Club DMEXCO party from last year

Perhaps most importantly, leverage your social media channels. You should take lots of photos, engage with other DMEXCO attendees and post about the talks you’ve attended and the people you’ve met. And of course, use hashtags… #DMEXCO18. Your marketing team will definitely thank you.

Getting around

So you’ve set up your meetings and planned the seminars, that’s all, right? Well, not exactly. You also have to plan how you’ll be getting around Cologne. You’ll not only be travelling with locals and tourists but thousands of other DMEXCO visitors, so make sure you take this into consideration.

There are a few ways to get around Cologne…

Train

Buy advance tickets from Deutsche Bahn. Or buy your ticket upon arrival, but be sure to validate your tickets (with machines on the platform) before travelling.

Taxi

Use the mytaxi app or be prepared for extensive queues. Although, if you are stuck in a queue, it could be a great opportunity to network.

Bus

Apps such as Citymapper are useful, they give you real-time updates to guide you on transport routes to your hotel.

…Or, simply walk!

Look after yourself

DMEXCO can be hectic, so don’t forget to look after yourself. Allow yourself time for short breaks and pace yourself. It’s likely you’re going to have long days and early mornings, don’t go too heavy on those free cocktails too early!

Take snacks and make the most out of free food and coffee on stands. Queuing up for food at peak times can take ages. Though if you do buy food there, make sure you take cash – not many stands accept card payment.

Essential items:

  • Chewing gum

This goes without saying really.

  • Water bottle

Stay hydrated!

  • Paracetamol

For that inevitable hangover.

  • A phone power pack and phone charger

Let’s be honest, we’d be lost without our phones.

  • An umbrella

Don’t get caught in the rain!

  • Comfy shoes

You’re going to be doing a lot of walking.

Enjoy it

Most importantly, have fun. You’ll be meeting lots of like-minded people, soaking up the culture, discovering new businesses and learning about upcoming tech innovations. Also, they’ll be plenty of weird and wonderful freebies to find. For example, the unusual freebies from last year ranged from bright orange flip flops and a high vis jacket to fidget spinners and shower caps. You never know what you’re going to see!


About Coull…

We’ve developed revolutionary in-video advertising, giving our partners the ability to add value to any video. Marketers can now serve contextually relevant ads within video to actively engaged audiences. And using our in-video formats, publishers can now easily monetise their video content in an exciting, user-friendly way.

At this year’s DMEXCO, we’re excited to discover the latest innovations in video and form new partnerships. Do you want to find out how we can add value for you? Or do you want to find out more about our in-video technology? Then let’s meet at DMEXCO!

Organise a meeting with us: dan.ginns@coull.com or jamie.boosey@coull.com or estelle.errante@coull.com

See you there!

Posted by Naomi Sandercock in Coull comment
5 things Dmexco 2017 taught me

5 things Dmexco 2017 taught me

Coull at Dmexco 2017

Dmexco may not be in Mexico… but you will still have a great time. Left to right: Elle (UniLad), Me – Naomi (Coull), Jordan (UniLad), Dan (Coull)

Dmexco, not ‘Dmexico’. It’s not actually related to the sunny beaches of Mexico at all, I found out earlier this year (to my dismay). Swap sand with the streets of Cologne. Replace palm trees with hundreds of exhibitors. Change up the sunshine for the unpredictable, autumnal weather of Cologne. Keep about the same levels of alcohol… and you have Dmexco.

Though, I quickly realised Dmexco (The Digital Marketing Exposition & Conference) would not disappoint. It’s one of the biggest digital marketing conferences in the world, it hosts over 40,000 visitors and more than 500 top speakers impart their knowledge. As a first timer to the conference, here are the 5 things I learnt from Dmexco 2017…

Koelnmesse, the venue for Dmexco

Koelnmesse, the venue for Dmexco

  1. The digital advertising industry is much bigger than you think

It’s easy to forget the sheer size of the online marketing world until you step into Koelnmesse, the colossal trade fair hall. The halls are packed full to the brim with marketing experts and bright and bold booths trying to lure you in. Over 40,000 people attended the event this year…and that’s only a small percentage of the whole industry!

  1. Video, video…and more video

Phrases like “pivot to video” have been thrown around a lot in the past year. And let’s face it, people love visual content, it’s simple to consume, it’s creative and it’s exciting.

On the second day of Dmexco, Facebook’s Vice President of Global Marketing Solutions, Carolyn Everson, was on a panel about ‘Video: Connecting People, Reshaping Marketing’. She said, “Most recently, what we’re seeing is the consumption of videos…78%-90% of mobile traffic will be driven by video. Every time we estimate video consumption on our platform, we underestimate it. What we’re seeing is a really exciting opportunity for marketers to reach consumers in many different formats of video, in the form that they love, which is sight, sound and motion.”

  1. AI and VR are both pretty cool, but they still have a long way to go

The two buzzwords in the industry for this year…AI and VR. More and more technology is being developed to mirror human interactions. Artificial intelligence has taken the form of chatbots and voice search, so it’s like talking to human instead of a machine. Also, Virtual Reality has meant more immersive experiences, particularly through VR headsets. As exciting as these both are, they’re still seen as entertainment and it will be a while until they’re integrated into everyday life.

  1. It’s easy to get caught up in the buzz, but don’t forget about the real issues

There’s a certain buzz you get when you’re at Dmexco because there’s so much going on: thousands of people networking, hundreds of exhibitors, new innovations to see, talks to hear…I could go on. It’s very easy to see how you could get caught up in the Dmexco whirlwind and forget about the serious stuff. But it’s important not to ignore the problems in the industry. The main themes this year were GDPR, ad blocking and brand safety.

Here are the key takeaways from the discussions I heard:

  • The General Data Protection Regulation (GDPR) is being enforced in May 2018. It brings Europe under one privacy law. And although there are penalties, “it’s not all bad news”, said Acxiom’s European Privacy Officer, Dr Sachiko Scheuing in the ‘Preparing for GDPR: Embracing the Inevitable Regulations’ debate at Dmexco. She said, “GDPR is a great success. Now we’re talking about the obsolescence of opt-in. Opt-in made the consumers accountable, so without improving any privacy, you’re doing nothing else but putting the responsibility to the wrong side. GDPR puts that in the right context and I really welcome that.”

  • Ad blocking should encourage businesses to be more creative to engage the consumer, not annoy them. Advertising works best when it gives users space, chooses the moment and excites the consumer.

  • P&G’s Marc Pritchard called for all companies to follow a set of standards including MRC accreditation and brand safety guarantees in the Dmexco keynote: ‘A Wake-Up Call’. He said, ”2017 isn’t over yet but it’s sounded several wake up calls for the marketing world. The reality is, in 2017 the bloom came off the rose for digital media. The reason is the substantial waste in what has become a murky, non-transparent, even fraudulent, media supply chain. If we all raise the bar and transform ourselves, we can accelerate market growth that will lift all of us and will especially benefit consumers.”

  1. Not all freebies are created equal

The Dmexco experience isn’t complete until you get a weird freebie. If you really wanted to, you could walk away with a suitcase full of weird and wonderful freebies. Of course, you have the classic squishy stress balls and branded notepads and pens. However, I find the unconventional ones much more interesting.

Here are some of the weird freebies I saw:

  • Bright orange flip flops

  • A high vis jacket

  • Many fidget spinners

  • Shower caps

  • Plasters

  • Mini shower speaker

  • Grow a plant (in a can)

  • Berocca, Alka seltzer and tea bag selection

Tweet us your best and worst Dmexco freebie: @Coull

So, until next year Cologne…

Cologne cathedral - Dmexco 2017

Cologne Cathedral

Posted by Naomi Sandercock in Coull news
Coull are heading to Dmexco

Coull are heading to Dmexco

It’s less than a month until people from all over the globe gather in Cologne for the Dmexco conference.

It’s set to be a great place to network, share ideas and discuss the future of the advertising and digital world. Over 50,000 people and 1,000 exhibitors from the digital marketing industry will be there. Not only that, hundreds of speakers will be imparting their knowledge; the impressive line up include: P&G’s Marc Pritchard, Twitter’s CEO Jack Dorsey and Chris Cox, the CPO at Facebook.

At Coull, we like to think ourselves as the video overlay ad specialists. We are a Bristol born technology company, with teams in the heart of Bristol, London and the US. Six members of our team will be there to meet new people, chat about Coull and discuss the future of video and advertising.

If you’re curious about what we do or would like to work with us, come and say hello or organise a meeting with us!

Posted by Naomi Sandercock in Coull news