Statistics Pack: Mobile Devices, Online Video and Ecommerce

The ‘Year of Mobile’ has been and gone, we live in a world where instant access to the content we need is considered a given. In this stats pack we’ve pulled together some figures from around the internet on trends in the way we access content, our device preference for online video and the increasingly important role of mobile commerce.

THE WAY PEOPLE ACCESS CONTENT IS CHANGING

US:

"Time spent consuming media online and in mobile among 18-49 year olds has ballooned in the past four years while consumption of TV, radio and print have shrunk." (SpotXchange, Survival Guide to the Digital Video Landscape, November 2012) 

"One of the reasons for this is, of course, the growing smartphone and tablet penetration. Forrester found that about half of U.S. online adults now own a smartphone and two-thirds even own multiple connected devices. Tablet adoption doubled since 2011 and is now at 19 percent." (Forrester, The State Of Consumers And Technology: Benchmark 2012, US)

UK:

"Nearly 1/3 of page views in the UK now occur on a smartphone or tablet. The rapid adoption of internet enabled devices is contributing to a more fragmented digital media landscape." (ComScore, UK Digital Future in Focus, 2013 p.3)

THESE DEVICES ARE INCREASINGLY USED TO VIEW ONLINE VIDEO

"Mobile and tablet shoppers are 3x times as likely to view a video as laptop or desktop users." (Forbes. Video+Tablets: The Mobile Catalyst for E-Commerce (Watch out Amazon!). 2012)

UK:

"The online video audience in the UK grew 8 percent in the past year, whilst the audience for video viewing on a mobile grew 262 percent. YouTube still top video property followed by Amazon and Facebook." (ComScore, UK Digital Future in Focus, 2013 p.3)

AND TO PURCHASE PRODUCTS

US:

"Last year, eMarketer estimates, US retail mcommerce sales shot up 81% to nearly $25 billion. This year, a further increase of 55.7% in sales is expected, and mobile sales will account for 15% of all retail ecommerce." (eMarketer, Jan 10 2013)

UK

"Almost 70% of tablet owners make a purchase on their device every month." (InMobi and Mobext, The Role of Tablets in the Consumer Sales Journey, 2012)

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