programmatic video advertising

With the release of the draft spec for RTB 2.5 there are some super interesting new ideas around how to describe video adverts. Here we’ll take you through a few and how we see them being used.

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The IAB’s Advertising Technology Council has recently upgraded the Open RTB guidelines to version 2.4. This latest version of the standard used between SSP/Exchanges and DSPs is out for public review so we will be highlighting some of the positive updates as well as recommending areas we expect to see improve in version 2.5.

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What a year it has been in programmatic video advertising. Many ups and downs, innovations, complications, debates and a pursuit of the perfect combination of elements that we haven't quite reached. But we are well on the way to finding the sweet spot in programmatic for publishers, advertisers and audiences. Here's some of what happened in 2015 and some insights into how we see our industry progressing.

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