Presenting…the new coull.com

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We’re excited to announce that our cool, new website is now live – see the homepage here.

There are a few things you should check out:

New colours

We’ve chosen some new vibrant colours to give us a fresh look that stands out. The blue is our key colour, matching our logo. If you’re a publisher, look out for the yellow – we’ve colour coded publisher content for you. Whereas, if you’re an advertiser or agency, pay extra attention to anything in red.

Product launch and new demonstration videos

Alongside the website, we also have new OverStream products to launch.

OverStream Minimising MPU video ad format

Minimising MPU

“Grabs attention and encourages action, with your audience in mind.”

Our Minimising MPU advertising format appears in the selected corner of the screen, shows the audience the creative and then minimises down into a small ‘ad expand icon’.

  • Shows the audience an advert inside the video player – where their attention is.
  • Adds interactivity to the advert.
  • Adds value to any video by creating a new advertising space.
  • Grabs attention but then minimises to respect the user experience.

OverStream OnPause video ad format

OnPause

“An intelligent ad format, delivered when the audience takes a break.”

Our OnPause advertising format displays a creative when a video is paused.

  • A great way to reach audiences without interrupting their viewing experience.
  • Creates new advertising space inside the video player.
  • A simple, viewable way to tell a brand’s story.

Make sure to check out the video demonstration of these on the Products page.

Also, remember that any of our OverStream formats can be paired up with pre-roll, a package we call DoubleUp.

  • Complete video advertising experiences for customers and brands.
  • A simple way to immediately measure video campaign success.
  • One harmonised advertising experience.

See the DoubleUp demos on our Products page.

Brand new blog

We also decided to jazz up our blog, adding more photos and a pinch of colour to the page. Why not read up on what we’ve been getting up to recently? Such as our Deloitte Tech Fast 50 award, what we got up to at The Drum’s ‘Do it Day’ or find out the best recipe for those festive campaigns.

Keep checking in

That’s it for now – but this is only the start of new and exciting things happening at Coull. Don’t forget to keep checking in for more resources, product launches and Coull news.

Follow us on Twitter, Facebook and LinkedIn for updates.

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Posted by Naomi Sandercock