The IAB US has released the Original Digital Video Consumer Study and the results show an abundance of possibilities for publishers to monetize their inventory.
February 11, 2016
Written by Mat Evans
The IAB’s Advertising Technology Council has recently upgraded the Open RTB guidelines to version 2.4. This latest version of the standard used between SSP/Exchanges and DSPs is out for public review so we will be highlighting some of the positive updates as well as recommending areas we expect to see improve in version 2.5.
December 9, 2015
Written by Michelle Bommer
The digital ad industry is fighting many battles and one that rages is the art vs science argument. Is advertising creative being destroyed by science - by data? We would argue art and science are complimentary and right now, those who are fighting in one corner or the other, are missing the point. We want better ads, and it takes more than one approach to develop sustainable, engaging advertising.
September 14, 2015
Over half of the mobile browsing market (52%) will be at the mercy of ad blocking technology following the launch of Apple’s iOS 9 on Wednesday, 16th September.
September 4, 2015
In this Blog, Will delves deep into the depths of yield optimization to discover why it's such an integral part of the automated trading landscape. He identifies not only where problems exist, but importantly where the opportunities lie.