online video advertising

The latest news from Facebook is that they’ll be introducing mid-roll advertising to Facebook Live. It’s being sold as a positive story, but we’re calling them on it right here, right now. No Facebook, just no!

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The IAB’s Advertising Technology Council has recently upgraded the Open RTB guidelines to version 2.4. This latest version of the standard used between SSP/Exchanges and DSPs is out for public review so we will be highlighting some of the positive updates as well as recommending areas we expect to see improve in version 2.5.

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We Want Better Ads

The digital ad industry is fighting many battles and one that rages is the art vs science argument. Is advertising creative being destroyed by science - by data? We would argue art and science are complimentary and right now, those who are fighting in one corner or the other, are missing the point. We want better ads, and it takes more than one approach to develop sustainable, engaging advertising.

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Ad quality, ad blocking, viewability and fraud - these are all big topics on the tongues of every ad tech and media company on the internet. But what is being done about it when the tongues stop wagging? And what can we do right now, to make digital advertising better? Here are five ways the indsutry can improve advertisng now.

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Standards are not known for being a rousing area of industry discussion, but that does not mean they aren’t critical to a functioning ad tech ecosystem. The next release of the MRAID specification will see the IAB implement huge changes, rather than small iterations. But what does this mean for the digital video advertising indsutry?

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