September 12, 2014
We recently attended the IAB/MMA Mobile Creative and Innovation session sponsored by Celtra. The event involved various talks from industry influencers and included a topical debate on whether mobile is better at building brands than online
In the latest Coull Quickie Elise talks about the acquisition of Twitch and Ooyala and the race between Nielsen and ComScore to come up with attribution metrics to help marketers understand the monetization of mobile content. She also looks at the latest developments from the social media world. Check it out and subscribe to the Coull Video for your monthly wrap up of the digital technology world and much more.
It’s what we’ve all been waiting for, the ultimate test is fast approaching - Coull are taking on the Three Peaks Challenge. On the 12th September, the bravest of our team members will be attempting to walk up the highest mountains in Scotland, England and Wales within 24 hours.
On behalf of Coull I’m proud to announce that we are taking part in Byte Night 2014, a charity event dedicated to fundraising for Action for Children, with the specific aim of tackling the root causes of homelessness.
June 4, 2014
Big data is very much an industry buzzword, a hot topic of digital marketing in 2014.
This blog post aims to show you the change big data is bringing to different industries, how it’s been instrumental to some major technological developments and is encouraging innovation.