Mobile Video Advertising

There's a social media battle, but who will win? Snapchat is on the decline, Instagram is on the incline. And the Google/Facebook duopoly is still taking its powerful hold on the web. However, the way social media appeals to advertisers and publishers could make all the difference.

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Auto play mobile video is evolving but who will have the final say? Google and Facebook are making inroads but just as they begin to acknowledge the issues with autoplay, the IAB says 'too little, too late' as it presses for harder restrictions on autoplay video ads. Who will win in the tussle? It's about respecting the mobie user and the publilsher so let's take a look.

 
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As part of our blog series on mobile advertising and mobile formats we spoke with Ionut Ciobotaru, Co-founder & Managing Director of PubNative to find out more about this native SSP and how native mobile advertising - specifically video, is evolving.

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To kick-start our series on mobile video advertising, we were interviewed by native mobile advertising SSP PubNative. Michelle talks about the current mobile landscape, its opportunities, the issues it currently faces and discusses where the Coull platform fits in to the future of mobile video advertising. In our follow up, you'll learn all about native mobile advertisng from PubNative themselves.

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