MEDIA COMPANIES

Current online video ad tech has a long way to go before it can appease the needs of both demand and supply sides. In this blog we look at the current landscape and explain what Coull's own pre-bid ad tech is doing to help smooth out the inconsistencies and put a stop to wasted spend.

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It's fair to say that everyone from advertisers and publishers to the exchanges, SSPs, DSPs and yes, audiences - are fed up with poor advertising and endless excuses. There is a way to make this advertising model work for everyone, so what are we waiting for?

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When it comes to online video advertising, pre-roll has copped its fair share of flack over the past decade or more. And that’s not to say it didn’t have some of those sticks and stones coming. But as one of nascent video advertising formats, pre-roll served its purpose, and continues to be one of the most heavily traded ad formats in digital. So why do audiences hate it so much? Do they simply tolerate pre-roll, or is there more value than meets the eye?

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Coull Quickie - July 2015

The Coull Quickie for July is here. Join us as we wrap up the biggest stories in online video and ad tech from the last month.

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In-app inventory is very popular with brands when it comes to reaching audiences via programmatic advertising, but are you forgetting about the potential revenue still to be made from mobile web inventory? There is substantial revenue to be made if media companies can step up the game by optimizing their mobie web inventory and improving the user experience across mobile web devices.

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