DATA

In this blog Krasina gets legal about data, letting you know the latest challenges to data protection in the EU - and guess what? It could very likely affect you.

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Recently (19-21 November) I went to the Strata + Hadoop World conference in Barcelona. In particular a talk by Jagex, creators of Runescape really stood out for me.

Runescape is a free massively multiplayer online fantasy role-playing game (MMORPG). It has over ten years’ worth of game content, and 220 million player accounts since its launch in 2001.

 
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Mobile video consumption has more than doubled in the past year. With video now generating 42% of daily traffic volume on any given mobile network, the opportunity for advertisers is an attractive one.

 
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Digital Advertising Spend in the UK 2013

Back in February we published an article detailing recent average click-through rates for various digital advertising formats. It has proved hugely popular amongst our readers and so we thought it would make sense to follow on with a post about ad spend in the digital advertising industry, since this is a widely talked about topic and we would like to provide you with some great insight into what is being invested in, courtesy of the IAB.

 

 
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When you take all the technology, algorithms, sales bluster and slick presentations out of the equation, advertising is the same as it always has been. It’s about finding the right audience for your company or product and building a relationship with them. A simple premise, but finding that audience isn’t always easy, and doing so is key to whether a brand can build a lasting connection. In many ways, digital advertising is like online dating.

I took the plunge into online dating myself recently, here’s what I found.

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