Coull Quickie October - The one about ad fraud

 

We’ve spoken about ad fraud before, it’s making headlines, lots of platforms and vendors are saying they’re doing something about it, but the proof is not in expensive marketing campaigns claiming miracles, it’s in the investment by tech companies to make a real change to the way digital media is bought.

 

Let’s break this down, discard the sugar coating and get real.

 

Coull Quickie 2016 - The one about ad fraud from Coull on Vimeo.

If you liked this video, check out September's Quickie, where we delve into the world of header bidding.