Coull Quickie - May 2016

The Coull Quickie for May is here and it's not good news for publishers as 3 Mobile UK sets to trial Shine's ad blocking tech at network level. The IAB US reveals some interesting stats around new viewing habits, AppNexus launches free viewabiltiy measurement for its partners and the Guardian launches their own native mobile ad formats. Get all the latest programmatic video advertising news right here, every month.

Watch the Coull Quickie - May 2016 right here, right now:

 

Coull Quickie - May 2016 from Coull on Vimeo.