Coull Quickie – August 2014

In the latest Coull Quickie Elise talks about the acquisition of Twitch and Ooyala and the race between Nielsen and ComScore...

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In the latest Coull Quickie Elise talks about the acquisition of Twitch and Ooyala and the race between Nielsen and ComScore to come up with attribution metrics to help marketers understand the monetisation of mobile content. She also looks at the latest developments from the social media world.

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Posted by simonholliday