The beginning of 2014 brings with it some fantastic news which will enable us to continue our phenomenal growth in delivering contextual video advertising on scale. We have partnered with LiveRail, the leading monetization platform for publishers, to open up our premium video inventory to the expanding programmatic buying market.
Working with LiveRail means that our inventory can be bought in real time and will allow buyers to create contextual advertising campaigns that engage their audiences. Coull CEO Irfon Watkins comments:
“The timing of this deal couldn’t be better. Programmatic is exploding and becoming one of the most important ways for online advertising to be bought.”
With the industry rapidly progressing, advertisers need to stay ahead of the game. The deal with LiveRail will allow advertisers to reach new audiences through contextually relevant video advertising. The partnership will increase cost efficiencies, reduce ad waste and improve control in trading for media buyers.
Ultimately this platform will deliver real value for brands, and give global video audiences a way to take the natural next step in their consumer journey via advertising that’s useful, not invasive.
The future is now and we have already hopped on the programmatic bandwagon. Our partnership with LiveRail bodes for an exciting future - we expect to serve more than 1bn impressions per month by the end of Q1, growing from just over 200m in November.
If you're interested to find out more, please get in touch by posting a comment below or via Twitter.