IAB Gold Standard Certified - Coull

Coull is IAB Gold Standard certified

We’re thrilled to announce that Coull is now IAB Gold Standard certified. This means that we're dedicated to building a sustainable future for advertising.

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Launched at the end of last year, the IAB Gold Standard was put in place to reduce ad fraud, improve user experience and increase brand safety. Now, over 50 companies are certified including Facebook, Instagram and GroupM.

Now, Coull can be added to the Gold Standard list! Over the last year, we’ve built positive user experiences using our technology, implemented ads.txt and earned our JICWEBS Brand Safety seal. This fulfils all of the IAB Gold Standard’s criteria of:

  1. Reducing ad fraud by implementing ads.txt.
  2. Improving digital advertising experiences by following the Coalition for Better Ads principles and the ‘Better Ads Standards’.
  3. Increasing brand safety by working with JICWEBS.

All with the main aim: to build a sustainable future for digital advertising.

Dan Ginns, Coull’s Managing Director, said “We’re very pleased to receive the IAB Gold Standard certification. This further highlights our commitment to building a better future for digital advertising. Such dedication to transparency and brand safety is exactly what our clients should expect from all of their adtech partners.”

The IAB Gold Standard is an industry-wide effort

This certification isn’t only about individual companies, it’s an industry-wide effort to re-establish trust. The IAB Gold Standard isn’t a ‘nice to have’, it should become a priority for anyone trading in digital advertising – publishers, agencies and adtech businesses alike.

The subject of regulation and trust is particularly relevant after GDPR and last year’s brand safety concerns. Not only this, we need to address ad blocking. The increased use of ad blockers should be a wake-up call for the advertising industry. We need to be building a sustainable future for digital advertising. And how do we do that? By creating online ad experiences that work for everyone, especially the audience.

We welcome all self-regulation that brings improvements to the industry. The question is, will you join the combined effort too?

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Posted by Naomi Sandercock