The Coull ad request journey - Whatsapp style

  

An ad request really is like a group discussion with everyone bringing something to the table. Our Invalid Traffic Detection looks pretty straight forward but is actually made up of multiple fraud detection vendors as well as our in-house compliance team. And our QUASAR tech has some amazing layers to it that help us ensure the best inventory and brand match. The right conversatoin means we get the best possible performance every time.

We hope this helps to clarify the ad request process and get some more conversations going.