Press releases

Coull is IAB Gold Standard certified

Coull is IAB Gold Standard certified

Launched at the end of last year, the IAB Gold Standard was put in place to reduce ad fraud, improve user experience and increase brand safety. Now, over 50 companies are certified including Facebook, Instagram and GroupM.

Now, Coull can be added to the Gold Standard list! Over the last year, we’ve built positive user experiences using our technology, implemented ads.txt and earned our JICWEBS Brand Safety seal. This fulfils all of the IAB Gold Standard’s criteria of:

  1. Reducing ad fraud by implementing ads.txt.
  2. Improving digital advertising experiences by following the Coalition for Better Ads principles and the ‘Better Ads Standards’.
  3. Increasing brand safety by working with JICWEBS.

All with the main aim: to build a sustainable future for digital advertising.

Dan Ginns, Coull’s Managing Director, said “We’re very pleased to receive the IAB Gold Standard certification. This further highlights our commitment to building a better future for digital advertising. Such dedication to transparency and brand safety is exactly what our clients should expect from all of their adtech partners.”

The IAB Gold Standard is an industry-wide effort

This certification isn’t only about individual companies, it’s an industry-wide effort to re-establish trust. The IAB Gold Standard isn’t a ‘nice to have’, it should become a priority for anyone trading in digital advertising – publishers, agencies and adtech businesses alike.

The subject of regulation and trust is particularly relevant after GDPR and last year’s brand safety concerns. Not only this, we need to address ad blocking. The increased use of ad blockers should be a wake-up call for the advertising industry. We need to be building a sustainable future for digital advertising. And how do we do that? By creating online ad experiences that work for everyone, especially the audience.

We welcome all self-regulation that brings improvements to the industry. The question is, will you join the combined effort too?

Posted by Naomi Sandercock in Coull news, Press releases
Press release: Coull earns JICWEBS Brand Safety seal of approval

Press release: Coull earns JICWEBS Brand Safety seal of approval

Coull has been verified to the JICWEBS Brand Safety Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital ad market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

They have invested in, and improved, their proprietary technology to ensure anti-fraud and brand safety. Coull’s dedicated compliance team and partnerships with industry-leading verification vendors ensure a very comprehensive compliance process.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to www.abc.org.uk/verification/brand-safety

Dan Ginns, Managing Director at Coull, comments: "At Coull, we recognise the importance of transparency in the digital ad industry, and this means in all aspects of the digital chain. We are truly invested in the compliance process, which is why we’ve decided to go through the JICWEBS Brand Safety audit process as official recognition of this. We’re proud to say we’ve now achieved their seal of approval, so when companies partner with us, they can partner in confidence."

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Coull to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

Read more about how we ensure brand safety.

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About Coull

Coull is an advertising technology company that specialises in video overlay advertising. Coull was founded in Bristol in 2008 and now has teams in Bristol, London and the US.

Coull is a unique advertising format provider for the open web with a proprietary programmatic platform. The Coull Platform consists of the Coull SSP, Coull Exchange and distinct Coull advertising formats - The OverStream Suite.

With nearly a decade of industry experience and a wealth of technological knowledge, Coull has become the video overlay advertising specialists and experts in the online video world.

About ABC

ABC delivers a stamp of trust for the media industry. We are owned and developed jointly by media owners, advertisers and agencies to set industry-agreed standards for media brand measurement across print, digital and events.

ABC is also a trusted verification provider. We audit media brand measurement data and the adoption of good practice and process to industry-agreed standards.

Established in 1931, ABC was the first UK Joint Industry Currency (JIC) and is a founder member of the International Federation of ABCs.

For more information please visit www.abc.org.uk

About JICWEBS

JICWEBS is the UK's Joint Industry Committee for Web Standards and is made up of the following trade bodies: Association of Online Publishers (AOP), Internet Advertising Bureau (IAB) UK, News Media Association, ISBA – the voice of British advertisers – and the Institute of Practitioners in Advertising (IPA).

For more information please visit www.jicwebs.org

Posted by Naomi Sandercock in Coull news, Press releases