Coull video

Coull Quickie October – The one about ad fraud

 We’ve spoken about ad fraud before, it’s making headlines, lots of platforms and vendors are saying they’re doing something about it, but the proof is not in expensive marketing campaigns claiming miracles, it’s in the investment by tech companies to make a real change to the way digital media is bought.

Let’s break this down, discard the sugar coating and get real.

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The Coull Quickie – Header Bidding

In the latest Coull Quickie, Elise is joined by Coull CEO Aden Forshaw and Developer Tom Riley to talk header bidding and find out exactly what all the fuss is about. Join us for this easy to digest explanation of how it works, why it’s beneficial for the industry and the value we see in using it at Coull.

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Coull Quickie – July 2016

In the latest Coull Quickie, Elise talks about the big acquisitions, and non-acquisitions from July, looks at augmented reality triumph, Pokemon Go, and Google makes some new announcements for advertisers. All this, and more, coming your way in this short video.

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Coull Quickie – May 2016

The Coull Quickie for May is here and it’s not good news for publishers as 3 Mobile UK sets to trial Shine’s ad blocking tech at network level. The IAB US reveals some interesting stats around new viewing habits, AppNexus launches free viewabiltiy measurement for its partners and the Guardian launches their own native mobile ad formats. Get all the latest programmatic video advertising news right here, every month.

Watch the Coull Quickie – May 2016 right here, right now:

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Coull Quickie – April 2016

In this latest Coull Quickie, Elise reports on linear television and programmatic video ad tech coming together, Facebook officially burying LiveRail, Snapchat increasing the price of its inventory due to the interactive vertical video ad format and the good news for programmatic in the UK. Find out why in this short, but sweet, Coull Quickie.

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Coull Quickie – March 2016

In this month’s Coull Quickie we look back at the biggest video ad news from the month of March. Join Elise for this quick rundown of programmatic video industry stories including Facebook’s new video ads within Instant articles, Tube Mogul hits out at Google with it’s ‘Independence Matters’ campaign and the CMA cracks down on the labelling of advertising within editorial. All these stories and more in this month’s quickie.

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Coull Quickie – February 2016

In the Coull Quickie for February, Elise looks at the recent MWC, talks about Google AMP and Tube Mogul’s decision to refund advertisers for fraudulent ad impressions. All this and more programmatic video advertising news from February.

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Coull Quickie January 2016

In January’s Coull Quickie Elise looks back over the month of video ad news including the IAB’s updated OpenRTB guidelines, Spotify’s video content, Instagram and Twitter’s emphasis on video and Sky Media’s investment in DataXu.

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