Elise Kuchel

Our Blog

Women in tech - it's about balance

This is the last post in our women in tech series, but it’s just the beginning of the conversation.

In this post I speak to Coull’s compliance manager Nicola Woodford, and demand side account manager Laura Matthews.

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Women in tech are pretty awesome

Last week we looked at some statistics that told a dire tale of women in tech roles. We also spoke to Coull developer Liv Franzen and found out what's it's really like on the other side.

This week we chat to Coull's head of adops in the USA - Michelle Bommer, and we hear two female directors at the IAB UK.

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Women in tech are a problem

It’s a pure and lucky coincidence that we have created a series celebrating and encouraging women in tech, just as women’s marches around the globe take centre stage. We hope this dialogue will influence change and from an industry perspective, we want to highlight the fantastic women we’re privileged to work with at Coull, and those that inspire us around the world.

I spoke with Coull developer Liv Franzén to find out how she got into the industry and how she sees the future for women in tech companies.

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In November's Coull Quickie we took a deep look into ghost sites to show you how to identify them and help stop them from making it into the programmatic market place.

Learn about their features and why there are so many around and ensure you don't fall prey to the spooks of digital advertising.

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That's right folks we're going there. We're sick of ad fraud and don't want to it reach it's predicted heights. Let's all do something about it now.

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In the latest Coull Quickie, Elise is joined by Coull CEO Aden Forshaw and Developer Tom Riley to talk header bidding and find out exactly what all the fuss is about. Join us for this easy to digest explanation of how it works, why it's beneficial for the industry and the value we see in using it at Coull. 

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The latest news from Facebook is that they’ll be introducing mid-roll advertising to Facebook Live. It’s being sold as a positive story, but we’re calling them on it right here, right now. No Facebook, just no!

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Coull Quickie - July 2016

In the latest Coull Quickie Elise talks about the big acquisitions, and non-acquisitions from July, looks at augmented reality triumph Pokemon Go and Google makes some new announcements for advertisers.

All this and more coming your way in this short video.

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Coull Quickie - June 2016

Check out the latest Coull Quickie - wrapping up the big digital advertising industry news from the month of June.

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ODV spells good news for publishers

The IAB US has released the Original Digital Video Consumer Study and the results show an abundance of possibilities for publishers to monetize their inventory.

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Coull Quickie - May 2016

The Coull Quickie for May is here and it's not good news for publishers as 3 Mobile UK sets to trial Shine's ad blocking tech at network level. The IAB US reveals some interesting stats around new viewing habits, AppNexus launches free viewabiltiy measurement for its partners and The Guardian UK launches their own native mobile ad formats. Get all the latest programmatic video advertising news right here, every month.

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Coull Quickie - April 2016

This latest instalment of the Coull Quickie covers the biggest programmatic news from April including acquisitions, Facebook puts the final nail in the coffin of LiveRail, Snapchat launches interactive vertical video ads and programmatic in the UK surges - all this and more in the Coull Quickie for April

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As part of our blog series on mobile advertising and mobile formats we spoke with Ionut Ciobotaru, Co-founder & Managing Director of PubNative to find out more about this native SSP and how native mobile advertising - specifically video, is evolving.

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What’s the DEAL between Ad Blockers and Publishers? 

We take a look a the IAB Tech Lab Publisher Ad Blocking Primer and how it can be applied to combat a concern for all digital publishers and advertisers.

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Coull Quickie - March 2016

In this month's Coull Quickie we look back at the biggest video ad news from the month of March. Join Elise for this quick rundown of programmatic video industry stories and keep up to date.

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Coull Quickie - February 2016

In the Coull Quickie for Feb 16, Elise looks at the recent MWC, talks about Google AMP and Tube Mogul's decision to refund advertisers for fraudulent ad impressions. All this and more programmatic video advertising news from the month of February.

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Coull Quickie January 2016

In January's Coull Quickie Elise looks back over the month of video ad news including the IAB's updated OpenRTB guidelines, Spotify's video content, Instagram and Twitter's emphasis on video and Sky Media's investment in DataXu.

 

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The latest Coull Quickie is here and this month Elise revisits the programmatic advertising year that was in 2015 and looks ahead at 2016. 

 

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What a year it has been in programmatic video advertising. Many ups and downs, innovations, complications, debates and a pursuit of the perfect combination of elements that we haven't quite reached. But we are well on the way to finding the sweet spot in programmatic for publishers, advertisers and audiences. Here's some of what happened in 2015 and some insights into how we see our industry progressing.

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Coull Quickie - November 2015

Get all the latest as tech and online video advertising news with last Coull Quickie of 2015.

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Coull Quickie - October 2015

This month's Coull Quickie has landed. Find out what Elise has to report on within the programmatic, online video advertising industry.

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Current online video ad tech has a long way to go before it can appease the needs of both demand and supply sides. In this blog we look at the current landscape and explain what Coull's own pre-bid ad tech is doing to help smooth out the inconsistencies and put a stop to wasted spend.

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It's fair to say that everyone from advertisers and publishers to the exchanges, SSPs, DSPs and yes, audiences - are fed up with poor advertising and endless excuses. There is a way to make this advertising model work for everyone, so what are we waiting for?

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Ad quality, ad blocking, viewability and fraud - these are all big topics on the tongues of every ad tech and media company on the internet. But what is being done about it when the tongues stop wagging? And what can we do right now, to make digital advertising better? Here are five ways the indsutry can improve advertisng now.

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Here it is - the Coull Quickie for September. 

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When it comes to online video advertising, pre-roll has copped its fair share of flack over the past decade or more. And that’s not to say it didn’t have some of those sticks and stones coming. But as one of nascent video advertising formats, pre-roll served its purpose, and continues to be one of the most heavily traded ad formats in digital. So why do audiences hate it so much? Do they simply tolerate pre-roll, or is there more value than meets the eye?

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DMEXCO 2015

We're attending one of the year's most exciting digital media events, DMEXCO and this year we have a Coull stand at the event, so come and say hi. Find out more here.

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Coull Quickie - July 2015

The Coull Quickie for July is here. Join us as we wrap up the biggest stories in online video and ad tech from the last month.

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In-app inventory is very popular with brands when it comes to reaching audiences via programmatic advertising, but are you forgetting about the potential revenue still to be made from mobile web inventory? There is substantial revenue to be made if media companies can step up the game by optimizing their mobie web inventory and improving the user experience across mobile web devices.

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Coull Quickie - June 2015

The Coull Quickie for June is here. Get a wrap up of all the digital advertising news for last month. Elise talks about Cannes Lions 2015, introduces a new company that aims to give publishers their power back and looks at Snapchat's new ad format as well as Facebook's immersive advertising plans. It's all here in the Coull Quickie for June, check out our Vimeo channel for more videos. 

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Mobile content is booming and brand advertising across mobile channels is taking the programmatic ad market by storm. Here we look at why in-app inventory is so popular with both users and advertisers and how media companies can capitalize.

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In-app video monetization has taken flight, with engaged viewers in the US spending 88% of their time on mobile consuming in-app content (ComScore 2014), but the relationship between media companies and advertisers is being stifled by a nasty culprit.

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Coull Quickie - May 2015

In the Coull Quickie for May we bring you a snap shot of the biggest ad tech news of the month - including the biggest acquisitions, Facebook's new instant articles format, Twitters latest release, the MRC's new mobile measurement guidelines, and we reveal while some big brands are pulling budgets from premium media companies. It's all here in the Coull Quickie for the month of May.

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In part one of the online video market in India blog I'm going to take a look at audiences and how they access the internet and start to reveal why India could potentially be one of the more opportune online markets on the planet.

 
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Coull Quickie - October 2014

Check out the Coull Quickie October edition for the latest news in online video advertising. This month Elise brings you news on Tumblr's new video player and YouTube's rumoured paid subscription service. We wish the banner ad a somewhat happy birthday and celebrate a global surge in oniline video advertising. 

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Coull Quickie - September

In this month's Coull Quickie Elise wraps up what happened in the digital tech world during September. Hear how two companies joined forces to fight online fraud, and find out why Millenial Media is acquiring Nexage - this and more, all wrapped up in a neat little bow, we call the Coull Quickie.

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Coull Quickie - August

In the latest Coull Quickie Elise talks about the acquisition of Twitch and Ooyala and the race between Nielsen and ComScore to come up with attribution metrics to help marketers understand the monetization of mobile content. She also looks at the latest developments from the social media world. Check it out and subscribe to the Coull Video for your monthly wrap up of the digital technology world and much more.

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Last week I posted my overall thoughts on the first half of the IAB’s first Content Conference held in London. Its focus was the notion and reality of ‘native advertising’. The second installment of this blog covers - you guessed it, the second half of the conference which was insightful, if not a bit, well - quirky.

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I recently attended the IAB’s inaugural content marketing conference focused specifically on native advertising. What came out of this? The term native advertising has been deemed bullshit (at least by the majority of panellists and attendees) - and what the industry needs is transparency, truth and a little thing called trust.

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Coull Quickie - July

Elise presents the latest digital media and advertising news from July including digital vs network spend figures and find out what new video content platform Conde Nast is rolling out.

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Coull Quickie - June

In the latest Coull Quickie, Elise takes us through some of the biggest news and events that occurred in the digital media landscape throughout June.

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Coull Quickie - May

Marketing Executive Elise brings you the May edition of our Coull Quickie - a monthly wrap up of news from the digital industry including the latest from the online publishing and advertising world.

See what stories made it into the Quickie this month - watch.

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    IAB Digital Britain - Coull Wrap Up

    The IAB Digital Britain Conference was recently held in Manchester - the most important subject on the agenda? Digital Advertising revenue spend for the year of 2013. Attendees gathered from around Britain to hear the big figure revealed, but that’s not all that was on offer.

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    Coull Quickie - April

    The latest news in all things digital, online advertising and online publishing for the month of April - watch.

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    Marketing Executive Elise Kuchel talk about the potential power of interactive video, in engaging audiences for digital publishers - watch.

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    What is 3MS?

    3MS - Making Measurement Make Sense is an initiative that was developed by ‘the industry’ for ‘the industry’ and in a wider scope, for the benefit all online digital consumers. The American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA) and the Interactive Advertising Bureau (IAB) have joined forces to help standardise the way online advertising is measured and improve how it’s monitored.

    The Media Rating Council (MRC) is the independent body responsible for setting and implementing measurement standards, and in this blog I’ll be taking you through some of those standards, and extrapolate on how they will improve performance including conversion rates, for publishers and advertisers.

     

     

     

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    Coull Quickie - March

    The Coull Quickie is a wrap up of digital industry news for the month. We've kicked off the very first Coull Quickie with March 2014 - watch.

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    Spelling it out

    The purpose of this post is to briefly explain VPAID and its function within online video advertising. If you’ve been monetizing your video inventory for some time, you might have noticed some changes in the ads delivered across your site. You may have also developed your own unique video player to enable compatibility with the standard ad unit requirements that have been implemented by the Interactive Advertising Bureau (IAB).

     
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    Viral Video and Valuable Content

    Marketing Executive, Elise Kuchel talks about ways in which publishers can use some of the elements of  viral video in combination with their own specific, in depth content to create valuable video that gets noticed - watch.

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    Four Ways to Put off Brands from Working with You

    There’s an abundance of information out there about where brands/advertisers looking to work with bloggers are going wrong. Whilst I wholeheartedly agree with a lot of this insight, we must remember that it’s a partnership that’s being formed - and so, there’s a few things bloggers need to take into account too.

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    My Favorite Blogs of 2013

    Those who proclaim from on high that the blog is dead should prepare to be proven wrong - the blog is alive and well and in 2013 some incredible content was written. The bloggers we love deserve to be recognised for keeping the torch alight and ensuring it continues to burn bright in 2014.

     
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    Video Inspires

    Each of us is inspired by different things; inherently though it’s that feeling we get from whatever inspires us that ties us all together. Whether it’s random acts of kindness, helping someone in need, seeing people take a leap of faith, watching something truly creative unfold before your eyes or innovation in it’s most raw and influential form. We like to challenge the norm, push the boundaries, expect more from ourselves and the world we live in.

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    Our Stories are Exciting Again

    When was the last time you got really excited about something you read – about how it looked, how it flourished before your eyes and how you interacted with it? When was the last time you found some content that made your skin tingle after you’d finished with it? Yeah, there is a lot of content out there now that the world has turned digital - its mechanical hand reaches out from the screen and slaps you in the face, bombarding you, but is it really exciting you?

     
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    Writer's Block - Knock it on the Head

    Stuck for inspiration? We all hate writer's block so here are our tips to help you knock it on its head and get writing!

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    My First Vlog - Fear vs Finished Product

    I am not a fan of having my photo taken, I never have been! I remember cracking a tantrum when I was all of 5 years old because I didn’t want to have my photo taken on a family day out; I don’t remember why I was so against it but I do remember getting my way.  I’ve always been pretty good at avoiding being captured on film but now in the midst of adulthood, I not only fail to avoid having my photo taken, but I’ve even had to put my face in front of a video camera for our YouTube channel - oh the horror!

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    When I was a little girl my diary was a treasured hard cover book with a padlocked latch on the side. It kept my secrets hidden and let me vent my meagre woes. Though comparatively larger in scale, my adult secrets are no longer kept under lock and key, it seems the more serious predicaments of my life have become far more visible to the public. This is all thanks of course to the blog and our obsession with electronic sharing – welcome to the ‘blogalution’

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    Getting Noticed Part 2 – Keeping Your Blog Afloat

    Two weeks ago we brought you the first installation of our top tips for ‘getting noticed' and establishing your blog, so as promised; here are the final 3 tips.

    With all the content available amid the ocean of information that is the internet, it’s all too easy for your blog to simply tread water for a while before wiping out! Here’s how to help ensure your blog stays afloat.

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    Whether you’re a seasoned blogger, or new in the game, we’ve put together our top tips to help you achieve the success you deserve.

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