Michelle Bommer

Our Blog

To kick-start our series on mobile video advertising, we were interviewed by native mobile advertising SSP PubNative. Michelle talks about the current mobile landscape, its opportunities, the issues it currently faces and discusses where the Coull platform fits in to the future of mobile video advertising. In our follow up, you'll learn all about native mobile advertisng from PubNative themselves.

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We Want Better Ads

The digital ad industry is fighting many battles and one that rages is the art vs science argument. Is advertising creative being destroyed by science - by data? We would argue art and science are complimentary and right now, those who are fighting in one corner or the other, are missing the point. We want better ads, and it takes more than one approach to develop sustainable, engaging advertising.

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Takeaways From Programmatic IO

Last month senior technical account manager Michelle attended AdExchanger's Programmatic IO and she enjoyed it so much she's written this blog that outlines the biggest takeaways from the event.

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As we near the end of 2013, let’s take a look at the top online content performers of the year, and see how they are setting themselves apart from the competition. 

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Publishing - Then and Now: Revenue

This is the last of our trilogy of blogs exploring the differences between traditional print and online publishing. This week we’re talking revenue.

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In our second installment of ‘Publishing: then and now’ I will compare print and online publishing by focusing on how the medium of a publication affects the way audiences consume its content.

More often than not traditional print publishers now offer additional online versions of their content, but what are the advantages and the disadvantages of this when it comes to the audience?

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Publishing - Then and Now: Format

As a way of addressing the issues facing many publishers I am doing a series of posts looking at the changes between the print-only days of old, and the online publishing times we live in. This is a topic with much scope for discussion and in this series I will be looking at the challenges and advantages that each medium presents by breaking them down and considering three elements - format, audience, and revenue.

First up is the format!

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The biggest problem facing great bloggers is they don’t know how to sell to their community without switching them off. 

If you’ve got a brilliant relationship with your audience it’s good to consider the options before diving in and monetizing your blog. Sponsorship, affiliate advertising, creating your own products, membership schemes, monetizing video content - there are many possibilities to choose from, but which is best for you and your community?

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It’s a bit chicken and egg. You need the advertising revenue to pay for the editorial content, but without great editorial content you won’t get any advertising revenue.

For publishers, it’s a question of constant balance. The tension between what editorial wants to do – create amazing content – and what the advertising department needs to do – bring in the cash – can make publishing content a tight rope of conflicting demands.

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