better digital advertising

There's a social media battle, but who will win? Snapchat is on the decline, Instagram is on the incline. And the Google/Facebook duopoly is still taking its powerful hold on the web. However, the way social media appeals to advertisers and publishers could make all the difference.

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Ad quality, ad blocking, viewability and fraud - these are all big topics on the tongues of every ad tech and media company on the internet. But what is being done about it when the tongues stop wagging? And what can we do right now, to make digital advertising better? Here are five ways the indsutry can improve advertisng now.

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