ADVERTISERS

Christmas is fast approaching and so it's time to start thinking about those campaigns! I've been working with our work experience member, Daisy, to find the best Christmas ads and give you some top tips for this year's perfect festive ad...

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There's a social media battle, but who will win? Snapchat is on the decline, Instagram is on the incline. And the Google/Facebook duopoly is still taking its powerful hold on the web. However, the way social media appeals to advertisers and publishers could make all the difference.

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It's been all the rage the last few weeks - reports that Facebook has ripped off advertisers! So is it true - is everybody's friend, Facebook really a big meanie or is there more to it than that?

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Current online video ad tech has a long way to go before it can appease the needs of both demand and supply sides. In this blog we look at the current landscape and explain what Coull's own pre-bid ad tech is doing to help smooth out the inconsistencies and put a stop to wasted spend.

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It's fair to say that everyone from advertisers and publishers to the exchanges, SSPs, DSPs and yes, audiences - are fed up with poor advertising and endless excuses. There is a way to make this advertising model work for everyone, so what are we waiting for?

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