ADVERTISERS

There's a social media battle, but who will win? Snapchat is on the decline, Instagram is on the incline. And the Google/Facebook duopoly is still taking its powerful hold on the web. However, the way social media appeals to advertisers and publishers could make all the difference.

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It's been all the rage the last few weeks - reports that Facebook has ripped off advertisers! So is it true - is everybody's friend, Facebook really a big meanie or is there more to it than that?

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Current online video ad tech has a long way to go before it can appease the needs of both demand and supply sides. In this blog we look at the current landscape and explain what Coull's own pre-bid ad tech is doing to help smooth out the inconsistencies and put a stop to wasted spend.

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It's fair to say that everyone from advertisers and publishers to the exchanges, SSPs, DSPs and yes, audiences - are fed up with poor advertising and endless excuses. There is a way to make this advertising model work for everyone, so what are we waiting for?

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When it comes to online video advertising, pre-roll has copped its fair share of flack over the past decade or more. And that’s not to say it didn’t have some of those sticks and stones coming. But as one of nascent video advertising formats, pre-roll served its purpose, and continues to be one of the most heavily traded ad formats in digital. So why do audiences hate it so much? Do they simply tolerate pre-roll, or is there more value than meets the eye?

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