ad fraud

A vision to make the online world an engaging and creative place was clashing with a whole web of fraud. Coull refused to let advertising fraud stand in the way of their original purpose. From 2005 until now, it’s been an eventful ride, but one that has brought Coull out the other side much stronger, along with some awesome technology and fresh ideas.

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The wild west doesn't keep to any rules, neither do the online fraudsters. 

At Coull, we have a strong ethos on fraud and we are here to help you fight the fraud cowboys on the wild web. 

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Ad quality, ad blocking, viewability and fraud - these are all big topics on the tongues of every ad tech and media company on the internet. But what is being done about it when the tongues stop wagging? And what can we do right now, to make digital advertising better? Here are five ways the indsutry can improve advertisng now.

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