The Gift of OCPD is one of many blogs using Coull Vidlinkr. Daniel Kim, 28 from Canada, uses his blog, described as ‘‘understanding how obsessive-compulsive personality disorder is a gift that just needs a little grace", to channel his energies. Something caught our attention last week- a mix-up of 68 music tracks presented in a 5 minute 40 second video which went viral.
Each of us is inspired by different things; inherently though it’s that feeling we get from whatever inspires us that ties us all together. Whether it’s random acts of kindness, helping someone in need, seeing people take a leap of faith, watching something truly creative unfold before your eyes or innovation in it’s most raw and influential form. We like to challenge the norm, push the boundaries, expect more from ourselves and the world we live in.
When was the last time you got really excited about something you read – about how it looked, how it flourished before your eyes and how you interacted with it? When was the last time you found some content that made your skin tingle after you’d finished with it? Yeah, there is a lot of content out there now that the world has turned digital - its mechanical hand reaches out from the screen and slaps you in the face, bombarding you, but is it really exciting you?
November 27, 2013
Written by Gem Fiveash
‘Advertising should do more than create revenue; it should add value for your audience’
An integral part of publishing involves relationships with advertisers; they provide your revenue stream after all. But what products and brands are featured within your content needs to be strategized, it’s not a game of roulette, though when thumbing through pages in the newspaper or reading my favourite blog online, it seems like publishers are sometimes flying blind, forced to grab whatever advertisers are investing, rather than securing the most relevant for their audience.
November 25, 2013
Written by Dan Madden
Marketing Manager Dan Madden identifies and discusses the four common indicators of native advertising in an attempt to deconstruct the term and offer an insight into where it currently sits within online content monetization.