April 15, 2014
Written by Lisa Kimpton
Advertising comes in many forms, and I’m not talking about whether it’s on TV or whether it’s a billboard, I’m talking about whether it’s humourous, foolish, bad, clever, blatant, controversial, irrelevant, cinematic, minimalistic, childish, old school, trashy, hilarious, cheesy, sexual, cunning, or damn right brilliant. One quality that has always, and always will remain a powerful tool in advertising is emotion.
Recently the industry has seen an influx of emotive advertising campaigns - brands know that getting people to connect with your brand on a personal level is half the battle. All brands should have a story to tell or convey certain values in their branding which can be attributed to real life. In this blog, we will consider how Dove have used emotion in their advertising.
April 10, 2014
Written by Elise Kuchel
What is 3MS?
3MS - Making Measurement Make Sense is an initiative that was developed by ‘the industry’ for ‘the industry’ and in a wider scope, for the benefit all online digital consumers. The American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA) and the Interactive Advertising Bureau (IAB) have joined forces to help standardise the way online advertising is measured and improve how it’s monitored.
The Media Rating Council (MRC) is the independent body responsible for setting and implementing measurement standards, and in this blog I’ll be taking you through some of those standards, and extrapolate on how they will improve performance including conversion rates, for publishers and advertisers.
April 9, 2014
Written by Dan Madden
We're delighted to announce the launch of our new ad technology, VAST-O-Matic, which works by converting traditional display ads to VAST-compliant in-video overlays.
Coull continues to grow and today we’d like to officially introduce you to two new members of the senior management team. Ben Humphry officially starts with us today as Head of Demand EMEA, joining our other most recent hire, Michelle Melisaratos, who’s been with us for three weeks in the role of Global Head of Programmatic AdOps. We’re delighted to welcome them both to the company.
March 27, 2014
Written by Gem Fiveash
Spelling it out
The purpose of this post is to briefly explain VPAID and its function within online video advertising. If you’ve been monetizing your video inventory for some time, you might have noticed some changes in the ads delivered across your site. You may have also developed your own unique video player to enable compatibility with the standard ad unit requirements that have been implemented by the Interactive Advertising Bureau (IAB).