Programmatic video advertising

Coull’s data-driven technology platform analyzes your video content and viewer engagement, unlocking data that enables contextually relevant video advertising.

Advertisers want to reach audiences as they consume content that’s relevant to their brand. By enriching every ad request from your video inventory with contextual data, our platform gives advertisers the confidence to buy at scale and at premium CPMs. 

With simple integration across desktop, mobile web and in-app platforms, demand partners that are global leaders, compatibility with IAB-standard ad formats, full programmatic integration and full publisher control, Coull's platform is the next evolution of online video advertising.

Pre-roll and overlay ad formats

Non-linear: In-video overlays

This proprietary format opens up a completely new revenue stream for video publishers. Informed by content-level data and positioned front and center, our overlays create an additional revenue stream to traditional pre-/mid-/post-roll video advertising. 

Linear: Pre-/mid-/post-roll video advertising

Coull's technology platform boosts revenues from pre-/mid-/post-roll video advertising by communicating content-level data to the marketplace and giving brands the confidence to buy more inventory at higher prices.



Desktop web, mobile web, in-app - No problem

Desktop and mobile web

Our advertising platform connects you to quality demand, regardless of whether your video inventory is being accessed on desktop or mobile web devices. 


Coull's In-App SDK gives app publishers the opportunity to monetize their app using our unique in-video overlay or pre-roll formats. For information about Coull's In-App SDK, please click here.