Interest-level data

Coull’s technology platform enables media companies to realize the full value of their video inventory by classifying and segmenting viewer engagement into interest-level audience packages. These packages are made available to demand-side partners via our integration with best-in-class data-management platforms (DMPs).

Built on organic consumer interaction with premium video content and segmented by category and geography, our interest-level data gives marketers the most credible and authentic interest-level data available. Coull is the only global provider of interest-level data from video engagement in the marketplace.



Data and privacy

We’re fully committed to transparency in how we collect, store and use user data. We believe anonymised interest-level data makes advertising better for advertisers, for media companies and for the end user.