Data has the potential to make advertising more relevant to consumers, more valuable for media companies and more effective for advertisers.
That’s why we’re completely transparent in the data we collect, how we collect it and what we use it for.
What type of information don’t we have access to?
We explicitly do not collect any personally identifiable information (PII) - that includes name, email address, and date of birth. We also do not collect the title of videos watched or the URLs from which they were viewed on.
What type of information do we have access to?
When a user watches a video we store the following data:
The user’s unique ID
Do we install any tracking software on computers?
No, we do not install anything on your computer. The data is collected using cookies which are dropped by your web browser. These cookies can be deleted at any time. For more information on what cookies are and how they work please click here for a great explanation from the IAB.
What do we use this data for?
This data is made available to trusted advertisers who will use it to inform their advertising decisions. Giving advertisers access to anonymised, authentic, current data allows them to target their audience more effectively. This means more relevant advertising for the viewer and a better user experience. To learn more about why interest-based advertising is important, please visit AdChoices.