We've compiled this list of FAQs to cover all questions you might have about our crowdfunding pitch and business plans.

If you don’t find an answer you need, please contact us at: crowdcube@coull.com.

Thank you,

The Coull team

What do we do?

We’re the advertising technology company and our aim is to add value to any video, which in turn, makes better online advertising experiences for everyone. Our innovative advertising formats give creative freedom to advertisers while ensuring the user viewing experience is enhanced rather than damaged. Importantly, our technology ensures that website publishers still get paid, thus keeping the internet free for us all.


What makes Coull different?

What makes us different is our technology, it is unique, innovative and flexible. Unlike intrusive ads such as pop-ups, unskippable videos and "sticky" ads that follow you as you browse, Coull’s advertising formats work seamlessly alongside video content, in a non-intrusive and natural way.


Why are we crowdfunding?

We’re an established business, with a wealth of knowledge and experience. We are ready for accelerated growth, which is why we’ve decided to raise funds, to help us grow even further in the £12bn UK ad market.

We are raising funds to:

  • Increase our sales team
  • Build upon our targeted marketing strategy
  • Continue with product development in line with client requirements

And we’d really like you to have the chance to be a part of our success!

Okay, let’s talk future plans. What are our long-term plans?

Our aim is to grow our UK share of the marketplace and develop our product suite and technology alongside industry changes. In turn, we hope to explore the revenue opportunities internationally.


What are the benefits of investing in Coull?

We’ve narrowed it down to 7 great reasons to invest in us:

  1. Our technology and The OverStream Suite is unique and innovative, helping us stand out in the UK digital ad market.
  2. We have a strong, talented and highly committed team.
  3. We’re a very scalable business, which could substantially increase shareholder return.
  4. We have a wide base of relationships with web publishers (supply) and advertisers (demand), including Channel 4, Mediacom (WPP) and Northern & Shell.
  5. Video is the hottest product in a huge but fragmented media market, putting Coull centre stage.
  6. We have a low-cost base and operational gearing which makes accelerated growth much more achievable.
  7. There is EIS investment available


Is there a minimum or maximum investment?
£10 is the minimum and there’s no maximum.


Does Crowdcube cost?
Only for the businesses pitching, not for the investor.


What kind of investment is this? And when can you expect a return on your investment?
This is a medium to long-term investment, returns will be received once we make an 'exit' in the future. Different types of exits include a trade sale, IPO or share buyback.


Is there an exit strategy?
We are keen to build our business, and maximise returns for all stakeholders. We believe in the future, interest will come from many segments of our industry including advertisers, agencies, brands, web publishers, telecoms, and other businesses building video content into their models.


Do the government enterprise investment schemes (EIS) apply?
Yes - EIS is a UK government scheme that offers a range of tax relief to new investors of smaller, higher-risk companies. A 30% tax relief will apply to investors who are part of the raise. Losses are also mitigated against future tax.

Here’s a helpful overview of EIS from Crowdcube.

What happens if a shareholder wants to cash in their share after say, 3-5 years?
Without a buyout or an exit situation, shareholders do not typically have an option to cash in their shares - unless they find a buyer. Crowdcube advises that you only invest money that you won’t need for a few years, and with any investment, there is a risk.

Read Crowdcube’s full risk summary.


Investments of this nature carry risks to your capital. Please Invest Aware.

How to get involved

We’re raising investment through Crowdcube, a leading UK crowdfunding platform. For the next 30 days, you can invest on Crowdcube and become a part of the Coull story.

If you have any questions, please contact: crowdfunding@coull.com