We Still Have a Long Way to Go Before Mobile Video Advertising is Fit for Purpose

Video Ad News
13th October 2015

While mobile video advertising continues to see stellar rates of growth, that growth could be even greater were it not for the multitude of technical challenges facing the ad tech vendors, publishers and advertisers. Coull CEO Irfon Watkins spoke to Video Ad News about how most these teething problems can be solved by continued industry cooperation.