We Need to Start Rebuilding Advertiser Trust in Video Advertising

Video Ad News
2nd September 2015

The fact that video advertising has continued to grow steadily in spite of the countless news stories about viewability and fraud is probably masking losses that will be impossible to quantify. Here Irfon Watkins, CEO of Coull, discusseswhat he thinks needs to be done to rebuild trust in video advertising, whether the IAB standards go far enough, outstream formats and mobile monetisation for publishers. Irfon will be speaking on the panel at New Video Frontiers NYC on September 10th.