One Answer to Ad Blocking Is Fewer (Yes, Fewer), Better Ads

Ad Age
21st August 2015

When confronted by the question of how to address ad blockers? Coull CEO Irfon Watkins responded telling Ad Age that as an industry, we need to cut the crap. 'Many consumers do not realize that advertising funds the services and resources they love and rely on. An open conversation that treats consumers as the important stakeholders they are is the essential starting point to developing an ad-funded model that users can get behind'.