Double Verification Optimal for Ad Fraud Detection: Q&A with Coull & Forensiq

Exchange Wire
2nd June 2016

Ad fraud is huge. The ANA estimates that ad fraud is a USD$7.2bn (£4.9bn) problem for the ad industry. ExchangeWire spoke with Ben Sonnex, product manager, Coull and Julia Smith, director of communications, Forensiq (both pictured), about the growth of ad fraud, how it needs to be tackled as an industry, and the steps that the video ad tech platform have put in place to reduce the impact of fraud for their business.