Coull is a data-driven video advertising platform for media companies and advertisers. We build technology that brings trust to the huge volume of inventory in the video advertising marketplace.
Our platform, which processes 15bn+ video ad requests every month, dynamically validates inventory against brand safety, viewability and fraud metrics and enriches it with IAB-standard content categories.
This inventory is made available to the programmatic video marketplace via a variety of ad formats across desktop, mobile and in-app environments, giving advertisers access to validated, highly-targetable audiences and enabling media partners to realize the full value of their inventory.
As well as traditional linear pre/mid/post-roll advertising, Coull’s platform enables non-linear in-video overlay, a high-performance format that complements the brand awareness power of linear advertising.